Urban One and Chevrolet Team Up on “Real Talk Drives Real Change” and Season 2 of “More Than That with Gia Peppers” | national company
NEW YORK–(BUSINESS WIRE)–June 13, 2022–
Urban One and Chevrolet today announced that they will continue their partnership, using their resources and platforms to create positive social and economic impact within Black communities across America. The second year of their partnership kicks off with the first of two campaigns in June, to create spaces for conversation to be held and heard to enable concrete change leading to real progress.
On the first anniversary of the establishment of June 19 as a federal holiday, One Solution, the award-winning division of Urban One, and Chevy will explore the historical, contemporary and future experiences of black people against the racialized ideals of the American dream through special episodes of the award-winning podcast, More than that with Gia Peppers (produced in partnership with the media agency dental ). Plus, a new cross-platform campaign, Real Talk leads Real Change will bring the experience to life with a four-market tour kicking off in June with content also shared on the Urban One platform for viewing worldwide.
Read the full press release here.
About Densu International:
An integral part of dentsu, dentsu international is comprised of six leading brands – Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, and supported by its specialty brands. Dentsu International helps clients win, retain and grow their best customers and achieve meaningful progress for their businesses. With best-in-class media, CXM and creative services and solutions, dentsu international operates in over 145 markets worldwide with over 45,000 dedicated specialists.
www.dentsu.com Follow us on social media @dentsuUSA.
About Urban One:
We are the nation’s largest urban content distributor. For more than 35 years, Urban One has been the leading voice for Black America. First, as the largest local urban radio network. Then, as the biggest syndicator of urban programming. Yes, we can even lay claim to our position as the largest African-American-owned television network and distributor of digital urban content.
Our brands are unmatched. Our content is relevant. Our reach is unmatched. No other media company reaches 82% of black America. We proudly carry our banner and raise our voices as we “represent black culture” boldly, bravely and unapologetically.
Regardless of medium, TV One, Radio One, Reach Media, iOne Digital or One Solution, we create content that REPRESENTS people whose impact has touched every fiber of American life. This is what makes us experts. We are creators and distributors. We are developers and implementers. We provide solutions for advertisers looking for deeper customer engagement. And we’re the answer for urban enthusiasts who want content to satisfy their mind, body, and spirit.
We are a.
A company serving a diverse population looking for ONE thing… URBAN.
ABOUT MORE THAN THIS JUNETEENTH x CHEVROLET PARTNERSHIP
One Solution continues its partnership with the media agency Dentsu for the More than that with Gia Peppers podcast series. Host Gia Peppers will be joined by notable influencers and experts to discuss the significance of Juneteenth and share visions for black liberation – sponsored by Chevrolet.
With Dentsu’s continued efforts to support black voices, Gia Peppers continues this incredible series on Urban One, Spotset and American Urban Radio Networks. The series, exclusively distributed by black owned and operated companies, is available on all major podcast platforms.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220610005090/en/
Monique Jackson: Monique@MoniqueJackson.com
KEYWORD: NEW YORK UNITED STATES NORTH AMERICA
SECTOR KEYWORD: MARKETING COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS
Copyright BusinessWire 2022.
PUBLISHED: 06/13/2022 12:00 PM / DISK: 06/13/2022 12:02 PM
Copyright BusinessWire 2022.