Texas Lottery launches scrapers with Chevrolet Silverado

Texas Lottery has launched a new $5 Bucks & Trucks Texas Edition scratch ticket featuring the famous Chevrolet Silverado brand. The ticket includes a promotional second chance draw that will see four lucky players take home a Chevrolet Silverado truck. Pollard Banknote worked closely with the Texas Lottery and licensor to develop the scratch ticket and merchandise package specifically for the Texas market.

The Texas Edition Bucks & Trucks ticket features the “Texas Edition” logo and an eye-catching red truck front and center.

“We’re always looking for ways to bring players exciting new games, and Texas Edition Bucks & Trucks, which capitalizes on the popularity of the Chevrolet Silverado, delivers on all counts,” said Texas Lottery Executive Director Gary Grief. “Given the excitement we’ve already seen at the launch of scratch tickets with attractive second-chance promotional designs, we think Texas gamers are going to be thrilled with this new game.”

“We are thrilled that the Texas Lottery has chosen to leverage the appeal of the Chevrolet Silverado brand to produce a Texas-specific scratch ticket and engaging second-chance promotion that will greatly appeal to Texas players,” said said Brad Thompson, vice president, sales and marketing, Pollard Banknote. “We are excited to continue working with the Texas Lottery and help strengthen its scratch ticket portfolio with innovative lottery products and programs.”

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