Southwestern Athletic Conference Announces General Motors as Exclusive Automotive Sponsor


Southwestern Sports Conference Logo

Multi-year agreement supports championships, scholarships and workforce preparation

BIRMINGHAM, ALABAMA, UNITED STATES, October 26, 2021 / — The Southwestern Sports Conference (SWAC) announces General Motors (GM) as the exclusive auto sponsor until 2024. The three-year agreement covers the entire conference, with GM supporting multiple touchpoints, championship events and scholarships to Esports gaming labs and workforce preparation and recruitment initiatives.

“Words cannot adequately express my enthusiasm for welcoming General Motors as the official automotive sponsor of the Southwestern Athletic Conference,” said SWAC Commissioner Dr. Charles McClelland. “For more than a century, the General Motors brand has been synonymous with a high level of quality, innovation and customer service. GM has demonstrated an unwavering commitment to diversity, the advancement of minority education, and professional training and development. This partnership will undoubtedly have a significant impact in helping us provide the tools and resources necessary to further amplify the missions and overall objectives of our 12 member institutions. ”

GM will also own the presenting rights to the SWAC Football Classic featuring the Alcorn State University Braves vs. the Jackson State University Tigers.

“We champion diversity and inclusion on all fronts. Our commitment to historically black colleges and universities is central to strengthening our diverse talent pool and propelling the visibility of student-athletes, alumni and each of the universities represented, ”said Tarshena Armstrong, Director of Marketing and Development at diversity for General Motors. “Representation matters. SWAC is the first HBCU sports conference boasting a festive spirit of community and connectivity. GM is proud to contribute change and impact with our partnership through every SWAC sporting event.

Deborah Wahl, Director of Global Marketing, General Motors, said, “As we aspire to be the most inclusive company in the world, GM’s success will depend on nurturing diverse talent, especially in STEM fields. Our collaboration with SWAC creates valuable connections with thriving HBCUs and their communities, and I am proud that GM is providing these incredible student-athletes with opportunities to excel, both today and as they embark on their career. future career.


About SWAC
The Southwestern Athletic Conference (SWAC) is considered one of the country’s leading HBCU conferences and currently ranks among the country’s elite in terms of former HBCUs playing with professional sports teams.

The current championship competition offered by the league includes men’s competitions in baseball, basketball, cross country, soccer, golf, indoor track, outdoor track and tennis. Women’s competition is offered in the following sports: basketball, bowling, cross-country, golf, indoor track and field, outdoor track and field, soccer, softball, tennis and volleyball.

For full Southwestern Athletic Conference coverage, please follow SWAC on social media at @TheSWAC (Twitter), @TheSWAC (Facebook) and @TheSWAC (Instagram) or visit the official home of the Southwestern Athletic Conference at

About General Motors
General Motors (NYSE: GM) is a global company focused on promoting an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which will power everything from consumer vehicles to high performance vehicles. General Motors, its subsidiaries and joint ventures sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information about the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, is available at

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