Revamped My GM Rewards Loyalty Program Includes CPO Component

DETROIT –

General Motors is looking for another way to entice potential buyers of its certified used vehicles.

On Monday, the automaker launched the all-new My GM Rewards loyalty program for Chevrolet, Buick, GMC and Cadillac customers, with part of the rewards being potential assistance in delivering a certified vehicle.

The Loyalty Program offers three levels of membership and new ways to redeem, opening up a new world of appreciation for Rewards members.

Monday also marked the launch of the all-new GM Rewards My card, in collaboration with Marcus by Goldman Sachs and Mastercard.

The all-new My GM Rewards program begins with simple, free registration for all current and past Chevrolet, Buick, GMC or Cadillac customers. With three levels of membership – Silver, Gold, and Platinum – customers can level up as they spend.

The automaker said each level unlocked higher point earnings and trading caps. Gold and Platinum Rewards members can now redeem points for the purchase of GM certified pre-owned vehicles and their points do not expire.

GM also noted that the expanded program may allow members to earn and redeem points to purchase or lease a new GM vehicle, as well as parts, accessories, paid certified service, and certain OnStar and connected service plans. .

In addition to unifying with the My GM Rewards card, the new My GM Rewards also facilitates the customer experience by integrating with online accounts and mobile applications used by Chevrolet, Buick, GMC and Cadillac owners.

Customers can manage their GM My Rewards accounts in their existing online account and mobile apps, without the need for an additional or unique account or password.

My GM Rewards was originally launched in 2018, as one of the industry’s first automotive rewards-based customer loyalty programs. Today, more than 6 million GM customers are part of My GM Rewards.

“For six years in a row, GM has been recognized as having the highest overall manufacturer loyalty by IHS Markit, which has prompted us to create a brand new My GM Rewards program that dramatically improves the owner experience,” said Julie Heisel, Director of GM Rewards and the GM Card. .

“The new My GM Rewards is a big win for our customers with more ways to earn and redeem points, including premium membership levels with exclusive offers and opportunities,” Heisel continued in a statement. hurry.

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