Partners continue to see long-term value in outperforming underdog Josh Williams
Josh Williams may not be the name you hear repeatedly when watching NASCAR’s Xfinity series on TV, but after years of consistency his name is being mentioned more and more as someone to watch. and pay attention.
The 28-year-old veteran, old-school entry-level rider, is not only respected by his fellow riders, but also by everyone you pass in the garage on any given day.
His partners who will all follow him to BJ McLeod Motorsports as he takes the seat of the 78 Chevrolet feel the same way.
“We remember getting the call from a connection, saying there’s this kid from Southwest Florida who has a chance to race Daytona in July and he needs to do it. “, recalls Greg Dornau, vice president of sales and marketing of Star Brite. “We had never sponsored NASCAR before, but after meeting Josh we knew we had the opportunity to be part of something special. As the first sponsor of the Xfinity Series and entering our sixth season, our employees , our customers, our additional professional staff, and everyone who represents the Star Brite and Star Tron brands consider him part of our family and we thank you all for welcoming us into yours. NASCAR’s loyal fan base is l one of the expectations of all brands as customers and we have been able to develop and extend our partnership with Josh year after year.
Over the past two seasons and heading into their third alloy employer service, Williams has seen the same and become her anchor partner taking their #StrongerByDesign moto and company culture to bolster the odds. of William’s achievement while piloting the Alloy Blue.
“Alloy Employer Services is as thrilled to see Josh Williams’ debut behind the wheel of the 78 NASCAR Xfinity Series car at Daytona as we were the first day he drove for us in Indianapolis. Josh’s Driving Potential working full time for BJ McCleod Motorsports is incredible,” said Chris Estey, CMO of Alloy. “BJMM is running an incredible operation. It’s a great partnership that can only mean great opportunities in 2022 and an exciting and competitive season for our favorite driver”
Along with other long-term partners, Sleep Well Inc., CoolRay, General Formulations as well as associate partners Musselman’s Applesauce (Williams’ first national partner in 2015), Silverton Casino Hotel, Verve, Required Team Gear and many more will be announced later.
Josh Williams also appears to have earned the respect of corporate partners and with Sunday racing aspirations, that’s not a bad endorsement to have.
Williams understands the difficulties of finding long-term partners and is grateful for each of them.
“Keeping partners in this sport is extremely difficult, but I’ve built a great relationship with all of my partners and we both continue to grow together. We’ve built a family and we won’t stop until we have not reach the top.
Asked about Sundays, Williams replied: “It was never a question of if, just a question of when. If you go to my Twitter profile and look at my quote, that’s how I approach my everyday life.
“When you want to succeed as badly as you want to breathe, then you will succeed.”
The 2022 NASCAR Xfinity Series begins February 19and2022, at Daytona International Speedway on Fox Sports 1 at 5 p.m. EST.