Middle East’s first Chevrolet Groove rolls off production line, eager to arrive in region

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Eager to arrive and take the region by storm, the first Chevrolet Grooves roll off the production line, with full Middle Eastern specs. With this milestone achieved, Chevrolet confirms production remains on track for the region’s newest and grooviest nameplate, which will arrive in the Middle East by the end of 2021.

Chevrolet Groove is channeling two decades of R&D, design, engineering and manufacturing into an all-new compact SUV. Powered by a 1.5L engine mated to a 6-speed transmission and timing chain, the Chevrolet Groove will deliver excellent fuel efficiency and features that are fun to drive. Sporty and modern, Chevrolet Groove follows the brand’s overall design language, with taut lines giving it an athletic look from all angles.

But what sets Groove apart are the advanced technological features. An uncompromising SUV, the Chevrolet Groove is packed with features that enhance your driving. All. Alone. Day. The rear view camera and sensors will make parallel parking easier, while the 8-inch touchscreen equipped with the latest Chevrolet infotainment system helps you keep your hands on the wheel and your eyes on the road.

“The Groove is an exciting SUV and can’t wait to meet you! Said Sharon Nishi, Director of Marketing, General Motors Middle East and Africa. “We are always looking for new ways to expand our portfolio in the Middle East, as we aspire to offer a vehicle for everyone, all lifestyles and all prices. We’re excited that the Groove is coming to the Middle East, bringing with it advanced features in an affordable package that will appeal to the tech-savvy millennial audience in the region. More to be revealed soon!

Chevrolet already has an impressive line of SUVs in the region. From the official action SUV, the fierce Tahoe, the high-performance Blazer that turns heads, to the smart, stylish and roomy Captiva, one of the most affordable seven-seater in its segment, Groove joins a powerful family. Commanding its own attention, Groove is small but powerful, drawing a whole new audience to Chevy who are looking for a tech-savvy car without breaking the bank.


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