LUDWIG + Appoints Michael Stelmaszek as Senior Creative Director | State



BINGHAM FARMS, Michigan., 28 October 2021 / PRNewswire / – LUDWIG +, the fast-growing, female-owned brand transformation and business acceleration company, announced it has hired Michel Stelmaszek, formerly Executive Creative Director at Doner, as a partner and the agency’s first Creative Director.

Stelmaszek is a creative visionary who was the mastermind of the highly acclaimed Jeep Superbowl Announcement with Bruce springsteen, hailed by AdAge as “a triumph”. Throughout his career he has received accolades for his creativity and ingenuity, creating emotionally resonant campaigns on behalf of companies such as Fiat Chrysler (FCA), Chevrolet, Allegheny Health Network, Kaiser Permanente, Fairlife Ultra -Filtered Milk and the City of Detroit.

“We are delighted to welcome Michael to the team,” said LUDWIG + Founder and CEO Barbara yolles-ludwig. “We have been on a rocket. Michael’s strategic intelligence and passion for creative excellence will further accelerate L + in our journey and our client partners by discovering the soul of their brands and their business in the most impactful and compelling way. “

Prior to joining Doner eight years ago, Stelmaszek spent 14 years with Campbell-Ewald Advertising, reaching the role of group creative director.

“This is a unique opportunity to build the agency of the future,” said Stelmaszek. “The L + team is extremely talented and the work is very efficient. Barbara is the rare leader who has both a keen business sense and a tremendous empathy. I have complete confidence in the progress made by the agency. and in our shared vision to become one of the industry’s most recognized and influential agencies. “

Having recently turned two, LUDWIG + is growing at breakneck speed. The agency has been multiplied by 5 in two years with more than 50 employees, bring in other prominent names, including the Chief Marketing Officer Michael panley.

The company added 18 new clients in a range of industries, including Rayus Radiology, formerly Center for Diagnostic Imaging, for which LUDWIG + has set up a full rebranding; and, this week, Valkyrie, launching one of the first crypto ETFs on NASDAQ with a high-profile campaign in Times Square.

In addition to the arrival of Stelmaszek in the agency, LUDWIG + promoted Claire Torgerson lead the Strategy and Activation division of the agency. She will now be part of the agency’s management team.

“Claire truly embodies the best of L +,” said Yolles-Ludwig. “She always anticipates changes in culture and technology, not just responding to them, which allows us to accelerate time to market, so our customers don’t leave money on the table.”

Yolles-Ludwig founded LUDWIG + to combine the business acumen and intelligence of an internal marketing group with the outside perspective and talent of an independent agency, thus creating an “InsideOut” philosophy that enables the company to uncover unique and compelling stories and business drivers to discover. LUDWIG + represents less than 0.01% of the agencies owned by women on the planet.

About LUDWIG +

LUDWIG + not only creates stunning, category disruptive marketing and advertising, it permeates organizations to find ways to drive business growth, drive the brand-defining idea to every corner of an organization and to uplift people and businesses. The agency specializes in everything from beautifully produced and high impact videos, to advocacy initiatives, technology experiments, training modules, sales pitches, call center call scripts and more. LUDWIG + brings a collaborative and interdisciplinary approach to everything it touches – brand positioning, brand architecture, branding, strategy, creation, product technology and development, media planning and buying, digital, social, production, video / editing / animation, public relations, print, email, SEO, CRM and B2B. For more information visit

Contact: Craig Dietel

Telephone: 973-590-4498


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