Kyle Larson signs three-year extension with Hendrick Motorsports through 2026
CHARLOTTE, NC — NASCAR champion Kyle Larson has signed a three-year contract extension through 2026 with Hendrick Motorsports, the team that welcomed him last season after a nearly year-long suspension.
The expansion announced Friday includes sponsor HendrickCars.com, which will sponsor the No. 5 Chevrolet for 35 races per season. Larson’s extension and sponsorship renewal are concurrent. The initial deal for HendrickCars.com to become Larson’s title sponsor was announced last July when Rick Hendrick’s online automotive site saw massive traffic spikes every time it was featured on Larson’s car.
Larson, 30, was suspended for most of 2020 for using a racial slur and lost his job at Chip Ganassi Racing. Hendrick took him on when the suspension was lifted, and Larson won 10 races last season and his first Cup title.
“When Kyle joined our team, expectations were very high both inside and outside the organization. To say he exceeded them would be an understatement,” said Rick Hendrick. “Not only has Kyle proven himself as a champion driver, but he has performed at a championship level outside of the race car. We are proud to continue our relationship and to see him represent our team and our brands in such a so positive. The coming years are very bright.”
HendrickCars.com will also continue to support Larson in his non-NASCAR races.
“I can’t explain how much this opportunity means,” Larson said. “The chance to compete for the best team and the best sponsors in racing is something every driver dreams of. I’m honored to have amazing people in my corner and the incredible support of so many fans.”
Hendrick Automotive Group said it measured a 3-to-1 return on its marketing investment in NASCAR via HendrickCars.com. The website’s busiest days in 2022 have been associated with NASCAR-related initiatives, and the company has also used Larson as a spokesperson for its corporate social responsibility programs.
Larson heads into Saturday night’s playoff race at eighth-ranked Bristol Motor Speedway. The last four drivers of the field of 16 drivers will be eliminated on Saturday evening.