JR Motorsports and Unilever renew their agreement for 2022
JR Motorsports today confirmed its renewal with a familiar partner for 2022. Unilever, one of the world’s leading suppliers of food, refreshments, home products and personal care, will enter its 14e year of partnership with the organization next season. With the announcement comes the news that NASCAR Hall of Fame member Dale Earnhardt Jr. will drive the # 88 Chevrolet Hellmann’s Fridge Hunters in the NASCAR Xfinity Series event at Martinsville Speedway (April 8, 2022).
The two-time series champion will continue as a brand ambassador and spokesperson, while Unilever’s additional off-piste efforts will focus on awareness campaigns and charitable initiatives. In addition to Earnhardt Jr.’s race, the contract renewal includes the main brand of the No.7 team with Justin Allgaier for six NXS races in 2022.
“JRM is a trusted and collaborative partner, and we are delighted that Dale Jr. will return to Hellmann’s colors next year and continue to raise awareness of how refrigerator hunting can help reduce food waste.” says Ben Crook, Senior Director of Marketing for Hellmann’s North America. “Hellmann’s recognizes that simple change can have a big impact and is proud to do its part to help reduce food waste. We hope the NASCAR community will join us in looking inside the fridge to prepare one meal a week from ingredients that are normally thrown away. “
Starting today, fans can vote on Earnhardt Jr.’s paint scheme for the planned event. Visiting hellmanns.jrmracing.com fans can choose one of three paint schemes inspired by Hellmann’s # 88 Refrigerator Hunters. Voting will run until November 17, 2021 with the winning livery on track next season at Martinsville with Earnhardt Jr. at the wheel.
Since 2009, Unilever has been JRM’s longest-standing partner and one of the longest-serving active sponsors of NXS. As it has done from the start, Unilever will use its racing partnership to market several mainstream brands with the JRM team.
Unilever offers products in several categories, including mayonnaise, dijonnaise and white spoon salad dressings, ketchup, ice cream, frozen yogurt and frozen desserts; personal care products including men’s shampoos, men’s conditioners, men’s styling preparations, men’s body cleansers and men’s deodorants.
Details on the schedule, track locations and featured brands for races with Allgaier and the No.7 team will be forthcoming.