GM is targeting the American mass with an all-electric Chevrolet Equinox SUV for $30,000

General Motors (GM), the prominent American automaker, has reportedly unveiled a new $30,000 all-electric SUV specifically aimed at the mass market. The launch appears to be the company’s latest attempt to boost EV sales in the United States and outpace rival pure electric vehicle maker Tesla.

According to reports, the 2024 Chevrolet Equinox EV, which will be offered in RS and LT models, will have an estimated range of 300 miles. Experts say this will test the automaker’s ability to develop an electric vehicle that is affordable and can meet the needs of a wide range of US consumers. The EV is expected to go on sale next year.

GM seems off to a good start with this range. Compact SUVs are among the top-selling vehicle categories in the United States, and the Equinox costs significantly less than the more affordable models from Ford and Tesla. moreover, it costs about 50% less than the average cost of new electric vehicles.

The task at hand, however, isn’t as easy as it sounds, as GM’s first attempt to manufacture and market a cost-effective electric vehicle, the Chevrolet Bolt EV, has received mixed reviews. Since the debut of the Bolt EV, GM has sold just over 200,000 vehicles. However, sales of the compact hatchback were never able to top their 2017 peak of over 23,000 units.

The firm is now hoping that the new compact SUV model, which would feature its Ultium battery, would resonate better with buyers.

The Chevrolet Equinox EV will be offered in LT or RS trim levels, each with a selection of trims, transmission options and drive configurations.

The EV will be built on GM’s Ultium design, a modular electric platform with an 800-volt design with up to 200 kWh of storage that serves as the foundation for the automaker’s EV strategy.

The automobile will also feature standard 19-inch wheels, a driver assistance system, as well as an infotainment unit with an optional 17.7-inch screen.

Customers will also have the option to upgrade their ADAS to GM’s Super Cruise hands-free system, which handles driving functions like staying in a lane and maintaining a safe distance on select highways.

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