Ford Motor, a world-renowned American automaker, is moving towards fungible tokens and the metaverse as it files 19 trademark applications for its American car brands with the United States Patent and Trademark Office (USPTO).
Ford plunging into the metaverse and the NFT or Web3 ecosystem came after the company led by Ford Motor CEO Jim Farley and Ford executive chairman Bill Ford made massive layoffs in a bid to cut spending of the company, which looked like a company redirection of sorts.
Ford Motor to roll out digital products and entertainment services
With reference to the filed documentation, Ford plans to offer SUVs, pickup trucks, automobiles, and trucks as downloadable text, artwork, video, and audio files in NFTs.
More so, Ford Motor will also offer downloadable virtual goods used primarily in virtual worlds such as automobiles, trucks, SUVs, vans, gears or clothing, as well as vehicle accessories and parts.
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The company also plans to host virtual car shows online through Augment Reality (AR) and Virtual Reality (VR). BBased on the brands submitted, Ford Motor may offer NFTs in a specific online marketplace allowing the company to sell virtual cars and wearables under Ford, Troller and Lincoln.
USPTO Registered Trademark Attorney Mike Kondoudis announced on Twitter on Wednesday that Ford Motor has filed 19 trademark applications covering car brands under its wings such as Lincoln, Mustang, Explorer, Bronco and F-150. Lighting; to only cite a few.
Ford follows the example of Chevy, Lambo and Bentley
Ford Motor appears to be following the lead of other US auto giants like Chevrolet which hosted an NFT event in June 2022 with a Corvette Z06 NFT in lime green which also comes with a free 2023 Corvette Z06, a physical or real vehicle.
Chevrolet’s auction was launched on SuperRare, a famous NFT marketplace with an opening bid set at ETH 206. However, despite Chevrolet’s aggressive marketing and promotion, the auction either had crickets or amassed no no offer.
Earlier, luxury car brands such as Lamborghini and Bentley have already launched their respective NFT collectibles. Other car brands like Hyundai, Toyota and Nissan have also announced their intention to join the metaverse and the NFT space.
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