Ford launches next-gen Everest in recently launched campaign via Clemenger BBDO – Campaign Briefing
Ford launched the Everest Next-Gen with a new campaign developed by Clemenger BBDO, inspired by the car’s namesake. Like the mountain, the Ford Everest Next-Gen evokes a sense of exploration, curiosity and adventure in its owners, with the ability and versatility to conquer it all.
The campaign celebrates Everest Next-Gen owners who take on whatever challenge comes their way, big or small. From serious off-roading to navigating tough garages, the Everest Next-Gen has all the bases covered.
According to Jim Curtis, Chief Creative Officer at Clemenger BBDO: “The next generation Ford Everest was designed to meet all the challenges that modern life throws at us. From climbing a rugged mountain to the even more daunting task of throwing a 6-year-old’s birthday party.
“The next-generation Ford Everest offers both rugged capability and uncompromising versatility, making it a compelling proposition for adventurous-minded families looking to need a vehicle that meets all the challenges of modern life. .”
The Next-Gen Everest campaign is broadcast across TV, OOH, social media and digital.
Customer: Ford Australia
Marketing Director: Daniella Winter
GM Marketing Communications: John Hatzimanolis
SUV Marketing Communications Manager: Daniel Mussel
SUV Marketing Communications Analyst: Maggie Hamilton
Creative agency: Clemenger BBDO
Production Company: Revolver
Director: Simon McQuoid
COP/Director of photography: Stefan Duscio
Editor: Bernard Garry
Managing Director and Executive Producer: Michael Ritchie
Executive Producer and Partner: Pip Smart
Producer: Caroline Kruck
Post-production company: the publishers, Fin Design
Composer/Arranger: Mark Mitchell, Electric Dreams