Emblematic partner of Nashville hotels for the 2022 NASCAR season
Trackhouse Entertainment Group and legendary icons of Nashville hospitality join forces for the 2022 NASCAR Cup Series season.
Tootsie’s World-Famous Orchid Lounge, the legendary and historic honky-tonk in the heart of Music City’s Lower Broadway entertainment district, will be the main sponsor of Trackhouse Racing’s # 99 Chevrolet Camaro with driver Daniel SuÃ¡rez for several races from NASCAR 2022. Cup Series Season.
Tootsie’s purple paint scheme will debut on the SuÃ¡rez # 99 Chevrolet in the 2022 Daytona 500 on February 20. He will also appear on his car in the two races at Bristol (Tenn.) Motor Speedway and the two races at Talladega (Alabama) Superspeedway plus Nashville Superspeedway in June.
Tootsie’s car will also feature the Nashville Convention and Visitors Corporation’s âVisit Nashvilleâ logo and slogan at several races during the 2022 season. Tootsies, the âOle Redâ brand of Opry Entertainment and the Nashville Convention and Visitor’s Corp. will also be featured on the car set in an effort to promote Nashville’s hospitality and tourism industry.
The announcements came on Wednesday as the NASCAR industry celebrated Champions Week in Nashville. Tootsie employees and customers joined SuÃ¡rez to unveil Tootsie’s No. 99 Chevrolet in front of the honky-tonk.
âA Tootsie car on the streets of Nashville and in the Daytona 500. Nothing gets better than this,â said Justin Marks, whose Trackhouse Entertainment Group is headquartered in Franklin, Tenn., 20 minutes from Lower Broadway.
“We are also grateful to the Nashville Convention and Visitor’s Bureau and Opry Entertainment for joining us in 2022. We will definitely be the Nashville team.” Trackhouse Entertainment Group is a growing sports and entertainment company with plans to marry the cultures of music and motorsport. He owns Trackhouse Racing, a two-car Cup Series team headquarters in Concord, NC, which features racing cars from SuÃ¡rez and Ross Chastain.
Tootsie’s joined Trackhouse and SuÃ¡rez on June 20 for the inaugural 300-lap race in front of a sold-out crowd at Nashville Superspeedway where SuÃ¡rez finished seventh.
âWe have enjoyed our relationship with Tootsie’s since they joined us this summer and both parties wanted to expand the program in 2022,â Marks said. “They saw the power of NASCAR and we saw the fan reaction to Tootsie on our race car.”
Tootsie owner Steve Smith said the ad was a dream come true for him and that promoting tourism in Nashville alongside his establishments was of paramount importance.
âI’ve been a stock car racing fan all my life,â said Steve Smith, owner of several hospitality venues in Nashville. “I recently visited NASCAR executives and members of the France family about Nashville’s role in the NASCAR landscape, and I believe this city will be prominently and positively promoted by NASCAR for many years to come. future.”
Tootsie’s has operated across the aisle from Opry Entertainment’s Ryman Auditorium, Nashville’s famous performance venue, and the most famous former home of the Grand Ole Opry, almost continuously since 1960. Its owner from 1960 to 1978, Hattie Louise “Tootsie” Bess, bought the salon called “Mom’s” and named it for herself. Thanks to its proximity to the Ryman, Tootsie’s quickly became a favorite haunt for rising Opry stars to congregate during the years when the Opry made the Ryman their home.
âAs the owners of some of Nashville’s most iconic sights, we are delighted to partner with the Nashville Convention and Visitors Corp, Tootsie’s and Trackhouse Racing to promote Nashville to avid NASCAR fans,â said Scott Bailey, president of Opry Entertainment Group. “We are especially excited to be supporting the team during this year’s race in Las Vegas, where our new Ole Red site will open in 2023.”
A musical connection is nothing new to the Trackhouse racing team. In January, Marks announced GRAMMY-winning world superstar Armando Christian Perez (Pitbull) as a team partner. Perez attended several Cup races in 2021, including a visit to Nashville Speedway in June.
SuÃ¡rez, 29, from Monterrey, Mexico, notably stands out as the only foreign-born National Series champion in NASCAR history with his 2016 Xfinity Series title.
âIn June, we had so much fun with Tootsie’s in Nashville, so I can’t wait to have Tootsie’s a lot more in 2022,â SuÃ¡rez said. “Nashville is such a fun city and it will be an honor to spread the word across the country.”
The Nashville Convention & Visitors Corp brands, sells and markets Nashville as a city of music in the world as a premier entertainment destination for travelers seeking authentic and unique leisure and convention experiences.
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