CHICAGO AUTOMOBILE TRADE ASSOCIATION’S “CHICAGO DRIVES ELECTRIC” VE EDUCATIONAL AND TEST EVENT CONCLUDED SUCCESSFULLY

Organizers plan to bring Chicago Drives Electric to the 2023 Chicago Auto Show

OAKBROOK TERRACE, Ill., October 10, 2022 /PRNewswire/ — The Chicago Automobile Trade Association (CATA), the region’s new car dealership association and producer of the Chicago Auto Show, has successfully concluded Chicago Drives Electric, its first-ever experiential test drive of electric vehicle and educational event. Due to the event’s overwhelming success among electric vehicle enthusiasts, organizers plan to bring Chicago Drives Electric indoors at the 2023 Chicago Auto Show from February 11-20 at McCormick Place.

Due to the success of the event, organizers plan to bring Chicago Drives Electric inside the 2023 Chicago Auto Show.

As part of National Drive Electric Week, Chicago Drives Electric aimed to raise awareness of the many benefits of all-electric, hybrid and plug-in hybrid vehicles and to help consumers understand how electric vehicles can meet individual needs and lifestyles. Makes and vehicles shown include: Alfa Romeo Tonale; Chrysler Pacifica PHEV; Chevrolet Bolt EV; Chevrolet Bolt EUV; Ford F-150 Lightning; Ford Mustang Mach-E; Ford E-transit; Hyundai IONIQ 5; Hyundai Santa Fe PHEV; Hyundai Tucson PHEV; Hyundai Kona EV; Jeep Grand Cherokee 4xe PHEV; Jeep Wrangler 4xe PHEV; Kia EV6; Volkswagen ID.4; Volvo C40 refill; Volvo XC40 refill; Volvo XC60 Refill PHEV; and Volvo XC90 Recharge PHEV.

In addition to putting interested parties behind the wheel of some of the latest electric vehicles, event organizers brought in a variety of experts to help break down the various aspects of electric vehicle ownership and tackle complex topics such as range anxiety; home charging solutions; on-the-go charging and infrastructure; tax credits and incentives; and where people can start their search. Experts in attendance included Cars.com, Charge Enterprises, ComEd and Powering Chicago.

Organizers expected a range of 750 to 1,000 attendees. Over the weekend, the event attracted a total of 947 registered drivers and nearly 3,000 in-vehicle experiences, exceeding expectations. The buzz generated by the event was relayed on social networks; Chicago Drives Electric hit 4.5 million, according to early results from media measurement firm Meltwater.

“We have invited past Chicago Auto Show ticket buyers, in the form of an email, to pre-register for their preferred date and two-hour time slot,” said the president of the CATA, JC Phelan. “We were shocked to find all the slots filled overnight! The response and interest has been overwhelming, in a very good way, which is why we are looking to upgrade our indoor EV track at the Paris Motor Show. Chicago Auto and incorporate elements of Chicago Drives Electric including consumer education and resources.”

“We plan to triple the size of our indoor EV track, add more brands and vehicles, and expand the surrounding area with educational exhibits and panel discussions featuring industry experts,” said said Chicago Auto Show co-CEO Jennifer Morand. “All of this rich content will translate well to social media where we will host in-person panel discussions and livestream them to our Facebook and Instagram channels, create educational Instagram Reels and TikTok videos, and partner with key influencers in the space to take control of our social media channels throughout the show.”

“Chicago Drives Electric confirmed to us the public’s enthusiasm to learn more about electric vehicles,” continued Morand. “There are many complexities associated with the subject, which is why personalized service and education are needed more than ever, and Chicagoland’s new car dealerships are dedicated to helping consumers on their journey to electric vehicles.”

According to the 2022 EVForward Dealer DeepDive study by independent analytics firm Escalent, the dealership will remain a central part of an EV user’s buying experience. The DeepDive survey found that 74% of respondents would rather buy an electric vehicle from a dealer than from a car manufacturer or a third party. This research proves that the franchised dealership model works just as well for electric vehicles as it does for traditional vehicles.

“Chicagoland dealerships have been behind the Chicago Auto Show for nearly a century, and we’re very proud to be leading the way for this electric vehicle revolution into the future,” Phelan said. “This next step in EV adoption will be more like introducing average consumers to the mainstream vehicles they depend on to get to work and manage family life. large-scale electric vehicles.”

For the Chicago Drives Electric B-Roll, visit: https://www.mediafire.com/folder/zqf2uiypxgbqb/2022_Chicago_Drives_Electric. For more information on the 2023 Chicago Auto Show, visit ChicagoAutoShow.com. For more information on Chicago Drives Electric and a resource center, Click here.

About the Chicago Auto ShowFirst held in 1901, the Chicago Auto Show is the nation’s longest running auto show in North America. The show is produced by the Chicagoland association of new car dealerships, the Chicago Automobile Trade Association, which has held the show since 1935. The 2023 public show is Feb. 11-20 at McCormick Place. For more information and the latest updates, visit ChicagoAutoShow.com Where Facebook.com/ChicagoAutoShow.com.

About the Chicago Auto Trade AssociationFounded in 1904 and located in Oakbrook Terrace, the Chicago Automobile Trade Association is made up of more than 400 franchised new car dealerships and 150 other allied members. The group’s member dealers employ approximately 19,000 people in the metropolitan area. The association produced the famous Chicago Auto Show since 1935. For more information, please visit www.CATA.info.

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