Chevrolet vehicle sales move online in Brazil

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Whitney russell

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Brazil
Photo: Tumisu via Pixabay

More and more automakers are focusing on online vehicle sales during the COVID-19 pandemic, in the United States and abroad. Chevrolet is about to launch the first online vehicle store in Brazil. This new platform will help drive sales and provide consumers with a more convenient way to purchase a new vehicle.


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Details on the new online store

Chevrolet worked with MercadoLibre, one of the leading e-commerce platforms in Latin America, to create the new sales platform. According to GM Authority’s Deivis Centeno, the brand will officially launch the Chevrolet Store Brazil later this month.

It will also launch a Chevy Tracker showroom, which will showcase this all-new model. Brazilians will be able to browse videos and images while learning more about the Tracker 2021 and the available versions they can select.

The online store will complement the Chevrolet Virtual Operation service that GM Brazil recently deployed. As the name suggests, this service gives consumers access to a GM dealer network in Brazil and a door-to-door delivery option that eliminates the need to go to the dealership to pick up their new vehicle.

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Brazil’s new online sales platform will help keep car buyers safe during the pandemic while simplifying the buying process

Consider a more gradual purchasing process for Brazilians

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Get a new car delivered to your door with GM Brazil’s Chevrolet Virtual Operation Service
Photo: Maximum pixels

GM South America Executive Marketing Director Hermann Mahnke expressed the automaker’s vision for establishing the online store. He sees it as a natural extension of the brand’s current focus on selling vehicles online. “As people are confined to their homes and cannot go to dealerships, we need to be more integrated. [The platform…] strengthens and diversifies our digital sales channels.

We’ll have to wait a little longer to discover the new Chevrolet Brazil online store. GM Brazil’s sustainable production methods, which set a positive example for the brand’s other manufacturing sites, give us hope that the division is ready to lead the way again.


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