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Chevrolet marketing
Lifestyle brand MARKET to sponsor Joe Graf Jr. and SS GreenLight Racing at Texas Motor Speedway
SS GreenLight Racing (SSGLR) and second-year NASCAR Xfinity Series driver Joe Graf Jr. today confirmed the signing of branded clothing company MARKET as primary marketing partner for the No.07 Chevrolet Camaro from the team for Andy's…
GM Announces Chevrolet Bolt EV Fix to Address Fire Hazard
General Motors has announced a combined hardware and software solution to the Chevrolet Bolt and Bolt EUV battery problem that has led to a series of recall notices regarding fire hazards. It lifted the previous directive…
Why GM is considering launching a Cadillac Financial loan brand
DETROIT - General Motors plans to launch a Cadillac badge-bearing finance brand for its luxury customers and sellers next year, according to an internal rating obtained by Automotive News. Cadillac Financial, which can operate under the…
Toyota chief marketing officer talks 2022 tundra and truck strategy
With the complete overhaul of its Tundra pickup, Toyota has both the challenge and the opportunity to increase sales of the truck in the face of fierce competition from national nameplates.The first redesign of the Toyota Tundra since 2007,…
General Motors Boosts Electric Vehicle Plans – Ultium, Ultra Cruise and More
In the old days, if you wanted news about the electric vehicle revolution, you would turn to Elon Musk and Tesla. While some other manufacturers dipped their toes in the waters of electric cars, Tesla was the one making waves.
Tesla is…
Chevrolet Silverado EV to debut at CES 2022
All-electric pickup trucks are easily one of the weirdest new vehicle segments of the day. Designed to appeal to a demographic of American motorists who normally wouldn't give EVs a second glance, they've probably managed to interest…
GM increases spending by $ 35 billion on electric vehicles, battery factories, autonomous driving…
GM CEO Mary Barra said the company will build 1 million electric vehicles by 2025, including the Chevrolet Bolt EUV, or crossover. Chevrolet
General Motors announced on Wednesday…
2005 Chevrolet Monte Carlo SS Supercharged
After years of watching the Pontiac Division make money selling pissed off Chevrolet siblings adorned with affordable opulence and big engines, the low cost unit of the General's empire had had enough. Not only marketing maestro…
Chevrolet’s marketing strategy for Bolt: it’s special, but not strange
Added the 30 january 2017
The news wheel
Bolt, Marketing, Normal Car, Quirky, Special Car
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For a while, analysts and reports searched to find the answer to a big question about electric vehicles: why don't…
After ‘Stuff’ Happens, Chevrolet Marketing Team Scrambles
He sent pre-dawn emails to his digital marketing, social media and advertising teams, as well as Chevy's outside agencies. The team decided that Chevrolet would use three 30-second online videos that day - 10 days ahead of schedule - and…