Baskin-Robbins launches new line of slushies with flavors like Kala Khatta and Masala Guava
Baskin-Robbins has launched a new line of frozen slushes with a hint of nostalgia that will take you back to your childhood. This new category of frosted drinks made with crushed ice comes in exciting flavors that look familiar, but with a nostalgic twist.
Granitas come in the following flavors – Kala Khatta (Jamun black salt slush with a sweet, tart and tangy taste), masala Guava (guava and a hint of chilli), Orange Mint, Mint Mojito and everyone’s favourite: Peach Ice Tea.
Slushies are Baskin-Robbins’ step outside the ice cream category, and the brand is ready to raise the bar for fun and happiness! Raghav Ravichandar, GM-Marketing, Baskin-Robbins said, “We’re really excited to announce the launch of this fun new category: slushies. Being a brand that considers taste and innovation as its foundations, we are always looking for new ways to offer our consumers an experience they have never had before. The slushes range is a nod to everyone’s childhood when ‘golas‘ were the easiest way to beat the heat! The flavors themselves are nostalgic and suited to the Indian palate. Every sip of granita will take you back to the days when golas were the perfect way to tantalise your taste buds and refresh you instantly!”
The slushies are priced at INR 185 each and are available at Swiggy, Zomato and Baskin-Robbins outlets across India.