Part of this richness is due to complementary accessories. GMC says customers are spending between $2,000 and $4,000 to spruce up their already loaded Edition 1 models, and as lower trims start rolling out in late 2022 through spring 2024, customers are likely to add even more styling. options and accessories.
Edition 1 is the top of the line version and includes all available factory options. Customers can always add accessories.
Launching with a standard version was “part of the magic of getting it to market so quickly,” said Matt Mallino, Hummer’s director of marketing and advertising. “We have a very large portfolio of up to 200 accessories [that are] Specific to Hummer EV.”
Once Edition 1 reservations are sold out, 80% of reservation holders “basically order the Edition 1 specification – the top-of-the-line vehicle, everything in there,” Aldred said.
Popular accessories include the electrically retractable hard tonneau cover for the pickup truck bed – instead of the soft cover that comes with the Edition 1 – and the lighting package, which includes off-road front auxiliary lights, interior footwell lighting, rear-view mirror projecting lights and tailgate step lighting.
Hummer buyers spend about twice as much on accessories as buyers of the GMC Sierra pickup and gas-powered Yukon SUV, Aldred said.
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