3CHI launches in 2022 with NASCAR racing sponsorship

It’s happening, believe it. The cannabis world has changed again and social media has lit up with memes, as cannabis fans collectively rejoice.

Ever since the company first launched Delta 8, 3CHI has been a company focused on THC innovation in consumer hemp products. Now raising the bar, the company has teamed up for a breakthrough partnership with Richard Childress Racing, Tyler Reddick and the #8 NASCAR Cup Series team in 2022.

This is an important partnership for both organizations, as it marks the first category-specific team partnership in NASCAR and the first consumer hemp-based brand sponsorship in all major professional sports. It’s a big step for NASCAR and a huge step for the THC industry.

To be clear, 3CHI has a quality rep, focusing on high-purity products that meet federal requirements for full legal compliance, and emphasizing responsible adult use only for consumers ages 21 and older. .

Asked about the partnership when the car sponsorship was revealed, CEO Justin Journay said: “We are very excited. After getting to know RCR over the past year, it was clear that, like us, they lead their industry through science, innovation and hard work. Whenever you can associate with someone like that, you take it. Journay added: “NASCAR took the time to understand our industry and had all of our products tested in their labs, and it shows the level of care they have for their customers, the fans, which is also our way of approach things.”

The partnership will begin with the DAYTONA 500 at Daytona International Speedway on Sunday, February 20 at 2:30 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio. Tyler Reddick will drive the #8 3CHI Chevrolet Camaro during the 2022 season as part of the multi-race, multi-year partnership.

“This is a unique partnership, both in motorsport and in the sports industry as a whole,” said Torrey Galida, President of Richard Childress Racing. “We are proud of our role as industry leaders in this category and look forward to introducing a pioneer in hemp-based consumer products to NASCAR, as well as educating fans on the innovative, science-based products. science of 3CHI.”

Courtesy of 3CHI

About Richard Childress Racing

Richard Childress Race (rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and has won over 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt.

RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time Daytona 500 winner (1998, 2007, 2018). Its 2022 NASCAR Cup Series lineup includes two-time NASCAR champion, 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet), as well as two-time NASCAR Xfinity Series champion Tyler Reddick (No. 8 Chevrolet). . RCR offers a full-time NASCAR Xfinity Series program with Sheldon Creed and Austin Hill.

3CHI
Courtesy of 3CHI

About 3CHI

3CHI started with its roots as a CBD producer and quickly became a pioneer in scientific cannabis research. Founded by a biochemist, the company was the first commercial developer of hemp-derived Delta-8, which led to the immense popularity of legal THCs today. Based in Indiana, the company continues to be an industry leader in emerging THC science and innovative hemp-derived products. To learn more, click here: 3CHI.com.

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